Is your web site working hard enough?

See if our helpful tips and practical advice can help you turn your web site into a more effective business tool.

search engine optimisation: are the right people finding your web site?

In this article you will learn the basic principles of search engine optimisation (SEO). Find out how applying SEO techniques to your web pages can help bring more of the right kind of visitors to your site.
14 October 2004

Articles for web site owners

Whether you already have a web site, or are just thinking about commissioning one, use our plain English articles to get a head start on the important issues. They all feature links to expert resources on the web so that you can explore relevant subjects in more depth.

Resources:

Download: if you are planning a new web site then kick start your brief with the help of our web design questionnaire. This is in PDF format so you can read it on screen or print it out.

If you don't already have it, then you may need to download the free Acrobat Reader.

Links: useful resources for growing businesses in and around London and particularly in Brent and Harrow.

How to prepare an effective web design brief
Get your web site project off to a flying start with a well thought out brief and you're likely to get your site online faster.
19 September 2002

Keywords: are you missing the magic words for your web site?
How to find the keywords that can improve your web site's position in search engine results and your chances of attracting significant numbers of visitors.
7 January 2003

Domain names and online branding
Explore some of the issues around choosing and using a domain name to represent your business or brand online.
April-June 2004

Review your site's content
The quality of the content in your site will make more difference to your visitor numbers than any other single factor.
Updated July 2004

Home page etiquette
First impressions count, so does your home page welcome visitors with open arms or give them the cold shoulder?
09 August 2004

How to keep your web site legal
An introduction to six of the main legal issues that any UK business planning or running a web site must address.
Revised 11 March 2004

Understand how visitors find your web site
Then you'll be better equipped to tempt more of them in your direction.
Updated July 2004

Traffic building: from first click to multiple hits
When you are planning a new web site, part of your thinking should include a strategy for building traffic and realistic time scales and budgets for doing it.
12 July 2004

Visitor analysis: is your site getting enough traffic?
A basic understanding of web site traffic analysis will help you to evaluate the success of your web site and plan it's future development.
September - October 2004

How to improve your link popularity and increase your web site traffic
Find out how time invested in improving your 'link popularity' will increase your visitor numbers and improve your search engine ranking.
New links added November 2003

Web page titles: are you overlooking one of your best visitor magnets?
Find out why it is worth putting as much effort into writing titles as you put into any of the visible text in your web site.
Updated June 2004

Meta tag myths: what will they really do for your web site?
Can you improve your site's position in search engine results by building hidden 'meta' text into your pages?
Revised 15 September 2004

How to get listed by the top search engines
Make sure that your site is listed by the most popular search engines.
24 April 2002

Can't get listed in the search engines?
If you've tried submitting your site to major search engines and it's still not listed, there may be good reasons why not. Here are some of the most likely problems.
Revised 29 May 2003