How will that work in reality?
It is difficult to predict how your particular visitors will find your
site, however, you can make some intelligent guesses and then over time
you can use your server log files to track how they behave in reality. You will then know which
areas to focus your marketing effort on to increase your visitor numbers
still further.
Do some research: before the site launches you
will, ideally, test the site
design and usability on sample users. If so, then use the opportunity to
ask them about how they usually find web sites - give them a list of the options
mentioned above.
Ask your users: once the site is up and running you can survey users
through an online form - provide them with an incentive for returning it
and ask them how they heard about the site.
Use your server logs to list 'referring sites': these are the
other web sites that lead your visitors on to your site. You will be able
to get a percentage for visitors coming from search engines, from other
web sites or those who had 'no referrer'. These are the ones who typed the
address directly, used their favorites or some other means.
Use your server log information to identify the
numbers of visitors each day: match the log
reports to different marketing activities to see if a particular activity
led to an increase in visitors on or around that date.
24 April 2002, new links added 12 July
2004
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