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Above: a detail from one of the case study pages
"Our web site, created by
DesignSpring,
has played a key role in
winning major new commissions"
Peter Cunningham, Partner, Design CLD
|
web design case study:
Promotional web site for a retail design company
Objectives:
this site performs three main
tasks for this busy interior design company:
- Attracts enquiries from new
prospects by making Design CLD very visible in search engine
results.
- Reduces recruitment costs
by attracting applicants for job vacancies
through search engines.
- Reduces spend on printed
marketing materials because the site is easier to keep up to date
and expand than a traditional brochure.
The site also enables Design CLD to:
- Carry out market research
by analysing their visitor statistics and targeting new markets to see
what response they get.
- Support their wider PR and
marketing programme with up to date news of new clients and projects.
- Reinforce their brand values
with a combination of rich colours, natural brush strokes
and crisp photography that reflect Design CLD's blend of creativity and
professionalism.
DesignSpring provided:
- A choice of design concepts
- Scanning
and editing of
photos and graphics
- A full working prototype
for proof reading and testing
- Launch at designcld.co.uk
- Search engine registrations
and optimisation
- Updates
and additions
- Copywriting
- Original
animation
Visit Design
CLD
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"Jo Bennett from DesignSpring made it easy for us to
get the site that we wanted - she took the time to understand us and came
up with ideas that really reflected our service."
Peter Cunningham, Partner, Design CLD
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